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Musical SuperApps: How Chinese Music Platforms Go Beyond Streaming Audio

A talk by Kyle Bagley
Owner & CEO, Groove Dynasty

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Topics covered by this talk

About this talk

Brief intro to music apps in China, especially NetEase Cloud Music

Overview of content types: Catalog music, uploaded long form audio, music videos, social posts, social videos, stories, live streaming

Artist growth strategy types, based on top content How brands can use NetEase to reach a different customer segment

How brands can use the artist content strategy in their own marketing


If you have questions for Kyle, please use the comments section on this page or click here to join our group discussion on Entrepnr.

Learn the latest trends in super apps with case studies from

Netease
Groovy Dynasty

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