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How to build content strategy in omni channels for brand to win China market

A talk by Cindy Jin
Founder, Styliit

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About this talk

Its no doubt that content is king in the new era of omni-channel commerce, especially critical for brands to gain consumers' attention and guide them becoming fan/ buying customers along the way. When it comes to digital content strategy for China market, which channels shall brand look into and which are more effective? This section will help you understand some main social/content channels and their newly development. You can also learn from successful brands' cases on how they strategize content across omni-channels in China.

If you have questions for Cindy, please use the comments section on this page or click here to join our group discussion on Entrepnr.

Cindy Jin

Digital marketing, ecommerce expert for China market. Founder of Styliit, digital agency helping international brands navigate China ecommerce.

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