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Its no doubt that content is king in the new era of omni-channel commerce, especially critical for brands to gain consumers' attention and guide them becoming fan/ buying customers along the way. When it comes to digital content strategy for China market, which channels shall brand look into and which are more effective? This section will help you understand some main social/content channels and their newly development. You can also learn from successful brands' cases on how they strategize content across omni-channels in China.
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