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Boost your Digital Strategy in China by Leveraging Private Traffic & Adopting an Omnichannel Ecosystem

A talk by Aurelien Rigart
Co-founder & Vice President, IT Consultis

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About this talk

Private traffic is currently in the spotlight in China. Brands are facing high competition on marketplaces and difficulties in gaining control over their customers' data. Private traffic can be a solution to these problems. Through this talk, you will get valuable insights and actionable tips on building an omnichannel ecosystem to fight back the constraints that limit your brand's long-term growth.

Some points we will cover in the presentation:

  • What private traffic is and the role it plays in the current China digital ecosystem
  • An overview of an omnichannel ecosystem
  • Different digital assets brands must leverage including WeChat, WeChat Work, Social CRM, Order Management System (OMS), Content Management System (CMS).
  • How these tools can be interconnected to create an omnichannel ecosystem, in order to help brands deliver a consistent digital customer experience tailored to their needs.

Aurelien Rigart

Boost your Digital Strategy in China by Leveraging Private Traffic & Adopting an Omnichannel Ecosystem

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