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Yang Xiao Saunders

Yang Xiao Saunders

Deren WeChat Marketing Marketing Director for years Yang Xiao Saunders Focus on WeChat marketing and brand promotion, have a lot of practical experience in using WeChat in Singapore and globally , and also have a lot of practical cases of using WeChat for marketing and brand promotion in Singapore (such as National University of Singapore, AIA, PROPNEX,Scoot Airline, Singapore Flyer, MAYBANK, etc.), help hundreds of local and international companies with using WeChat for marketing and branding to the local new immigrants ,and Chinese tourists and potential customers in China. 德仁微信营销市场总监 专注于微信营销和品牌推广,拥有大量在新加坡使用微信的实战经验,也在新加坡拥有大量使用微信做营销和品牌推广的实战案例(比如NUS新加坡国立大学,AIA,PROPNEX,新加坡酷航,新加坡摩天轮,F45国际健身连锁,MAYBANK等等),帮助几十个新加坡本地和国际企业利用微信做市场营销和品牌推广给新加坡新移民群体,来新加坡的中国游客和在中国的潜在客户。

Marketing Director
Deren Marketing

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About this Speaker

我在17岁来到新加坡,之后就读南洋理工学院。我凭借着坚持与毅力不倚仗家里的支持,胼手胝足的完成了我的学业,并且还获得了国家奖学金。 从小家里就灌输我一个观念:「凡事靠自己」。所以在成长的过程中,我更加明白,自己想要的东西,就要努力去争取。尤其在这个竞争激烈的新加坡,光靠努力是不足够的,还要有〝挖掘〞的能力;要知道什么能出奇制胜,然后努力去做,才能比别人获得的更多更快。 还记得我在大学时期去打工,我做的只是一个麦当劳的店员,薪水微薄工时又长,那时我还必须兼顾我的学业,所以我开始思考有没有其他工作可以赚更多又能让我有读书的时间?后来我发现教钢琴是一个不错的选择,可我虽会弹钢琴,却也只是普通等级且并没有任何执照。但我告诉自己,既然明白这是一条更好的路,我就要努力得到。所以我花了六个月的时间,没日没夜的练习钢琴。最终,我获得了英国皇家8级最高等级钢琴证书,因此我也顺利的获得比同侪更多的薪水,而且成功在新加坡滨海艺术中心的演出了三场钢琴演出。 I came to Singapore at the age of 17 and went to Nanyang Polytechnic studied Manufacturing Engineering. With perseverance , I did not rely on the support of my family. I completed my studies stubbornly and also won a national scholarship.

From a young age, I was instilled a concept: "Everything depends on myself." So in the process of growing up, I understand better that I want to strive for what I want. Especially in this fiercely competitive Singapore, it is not enough to rely on hard work, but also have the ability to "dig"; to know what can be surprisingly winning, and then work hard to get more and faster than others. I remember when I was doing student part time in college, I was only a McDonald ’s staff, and the salary was meager and long hours. At that time, I had to take care of my studies, so I began to think about whether there are other jobs that can make more money and let me Have time to study? Later, I found that teaching piano is a good choice, but although I can play the piano, it is only of ordinary grade and does not have any british royal grades(ABRSM) which can be recognized in Singapore . But I told myself that since I understand that this is a better way, I will work hard to get it. So I spent six months practicing the piano day and night. In the end, I won the highest grade piano certificate of the Royal British Grade 8, so I also successfully received more salary than my peers by coaching piano tuitions and coaching in the piano schools and performed in Esplanade in 2005.

后来我进入婚姻,我爱上了跑步与肚皮舞。在舞蹈学校,我经常会主动帮忙他们发传单或办活动做宣传,我之所以会那么积极一方面是我喜欢这个学校,另一方面是我很好奇,这个市场上什么样的产品与宣传手段是最有用的?我们曾使用Facebook、邮件等来做,但最终发现最有实际效果的Niche Market还是需要用"微信"来宣传。因此,我们从100名学员很快的增长到600名学员,也从一间店扩展到了3间店。

有人说好奇心或许可以杀死一只猫,但同时也能成为成功的动力。我很荣幸的担任沙漠玫瑰瑜珈舞蹈化妆学院的首席运营官(COO),愉快的渡过了将近五年的时间。

Later I entered marriage and I fell in love with running and belly dancing. In the dance school, I often take the initiative to help them distribute flyers or organize events to promote. The reason why I am so active is that on the one hand I like this school, on the other hand I am curious, what products and promotional methods in this market Is the most useful? We have used Facebook, email, etc., but finally found that the most practical Niche Market still needs to use "WeChat" to promote to our 1-2 million china chinese in Singapore. Therefore, we quickly grew from 100 students to 600 students, and also expanded from one store to three stores.

Some people say that curiosity may concur everything, but at the same time it can also be a driving force for success. I am honored to be the Chief Operating Officer (COO) of the Desert Rose Yoga Dance Makeup Academy and have spent a pleasant time for almost five years

and Currently I am the Sales Manager - Asia for the fast growing fitness franchise in the world F45

现如今, 我担任F45 亚洲销售总监一职,一年多前F45的全球总监来新加坡开说明会,我对F45整个的健身理念和运营方式十分感兴趣。所以我主动找F45的总监攀谈,我告诉他我对这个健身事业非常有兴趣,因为我觉得前景无限。在我们相谈甚欢之后,F45总监告诉我,现在这个健身品牌正打算前进中国市场,或许我们能有这个合作的机会,就这样我就开始了销售F45连锁店之路。

就在这6~8个月之内我在新加坡卖出了将近30间新门店;就如大家所见,无数的F45新店在新加坡如雨后春笋般的拓展,且在香港与上海都各开了4间。总部对我的销售能力是刮目相看, 在我的努力下2019年6月份我成了F45 的亚洲销售冠军。F45最大的老板告诉我说:『现在该是我们携手进军中国的时刻了!』因此,在 2019年11月我在上海开了F45第一个中国连锁说明会。

Now, I am the director of F45 Asia Sales. The global director of F45 came to Singapore for a briefing more than a year ago. I am very interested in F45's entire fitness concept and operation method. So I took the initiative to talk to the director of F45. I told him that I am very interested in this fitness career because I think the prospects are unlimited. After we had a great conversation, the director of F45 told me that now the fitness brand is planning to enter the Chinese market. Maybe we can have this cooperation opportunity, so I started the road of selling F45 chain stores.

Within these 6 ~ 8 months, I sold nearly 30 new stores in Singapore; as you can see, countless F45 new stores have sprung up in Singapore, and each opened in Hong Kong and Shanghai between. The headquarters is impressed by my sales ability. With my efforts,The biggest boss of F45 told me: "Now is the time for us to enter China together! Therefore, in November 2019, I opened the first F45 China Chain Store in Shanghai.

与此同时我也加入了德仁微信营销公司, 我们之前在我做肚皮舞学校的时候就有很密切的合作, 很欣赏这个公司和同事的办事能力, 这个公司也很欣赏我的语言能力和销售能力, 这可以真是说强强联手, 欢迎大家多多了解我们!

At the same time, I also joined Deren WeChat Marketing Company. We used to work very closely when I was doing belly dance school. I really appreciate the company ’s ability to work with colleagues. This company also appreciates my language skills and Sales ability, this can really be said to join forces, welcome everyone to know more about us!

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