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Cindy was ecommerce director at Reprise digital (part of IPG group) and worked on ecommerce strategy for international clients such as LEGO, J&J, Anessa etc. Previously she also worked as category head for a luxury online platform MyMM which was backed up by The Lane Crawford Joyce Group. Cindy has holistic view of ecommerce and digital landscape in China market, as well as strategic planning and execution. Cindy founded Styliit which is a digital marketing agency focusing on bringing international brands to China consumers since she moved to Singapore.